Keep the members
you've earned.
Personalized cancel flows and payment recovery, built specifically for wine clubs on Awtomic and Commerce7.
20–30%
Annual churn
Average attrition rate for high-end wine clubs globally.
35%
Involuntary churn
Failed credit cards that account for over a third of losses.
$0
Retention Spend
What most clubs invest in automated recovery tools today.
The Digital Sommelier for
Subscription Health
Personalized cancel flows
Tailor the offboarding experience based on member tier, lifetime value, or reason for leaving.
Passive churn recovery
Sophisticated dunning logic that retries cards and captures updates before they churn.
Analytics that matter
Go beyond simple metrics. Understand the why behind every cancellation request.
Multi-user team access
Empower your tasting room staff and management with separate permissions and visibility.
The Critical Moment
The moment a member clicks cancel is your best chance to keep them.
Don't just say goodbye. Offer a flexible alternative that respects their lifestyle while preserving the relationship.
- Pause membership for 3 or 6 months
- Skip the upcoming seasonal shipment
- One-time “Stay with us” discount
- Downgrade to a lighter frequency tier
Cancel Flow Preview
We're sorry to see you go.
Would you consider skipping this harvest instead of canceling?
Live in less than an afternoon.
Connect your platform
Instant sync with Commerce7, Awtomic, or Shopify. No developer needed.
Customize your flow
Use our proven templates or build your own high-conversion offboarding path.
Watch the saves roll in
Track recovered revenue and retention metrics in real-time from your dashboard.
“A 5-year member is worth
10× a 1-year member.”
Acquiring a new wine club member costs 5x more than keeping an existing one. Garde automates the hospitality of retention.
the first 30 days
Vintage Insights
Strategies for modern wine DTC growth.
Why 35% of Members Leave Without Ever Deciding To
Passive churn is the most expensive problem most wineries have never measured.
The 6 Reasons Members Cancel — and What Actually Saves Them
Not all cancel reasons are equal. The intervention that works for one member will backfire on another.
What Does a 1% Improvement in Retention Actually Buy You?
The math on retention is more compelling than most wineries realize — and it compounds.
Ready to keep the members
you've earned?
Join 100+ wineries using Garde to power their membership retention.